{"id":9907,"date":"2021-03-13T12:23:03","date_gmt":"2021-03-13T12:23:03","guid":{"rendered":"https:\/\/snipool.com\/?p=9907"},"modified":"2021-03-13T12:23:03","modified_gmt":"2021-03-13T12:23:03","slug":"armand-petitjeaun-le-createur-de-la-marque-lancome","status":"publish","type":"post","link":"https:\/\/snipool.com\/fr\/armand-petitjeaun-le-createur-de-la-marque-lancome\/","title":{"rendered":"Armand Petitjeaun, le cr\u00e9ateur de la marque Lanc\u00f4me"},"content":{"rendered":"<p>Armand Auguste Gaston Petitjean est n\u00e9 le 20 mai 1884 \u00e0 Saint- Loup- sur- Semouse en Haute- Sa\u00f4ne, une ville situ\u00e9e \u00e0 proximit\u00e9 du d\u00e9partement des Vosges. Le petit gar\u00e7on est issu d\u2019une dynastie de distillateurs fix\u00e9e \u00e0 Bouligney, un village proche de Saint- Loup. D\u2019abord, Armand travaille comme agent commercial, puis il fond avec ses fr\u00e8res une soci\u00e9t\u00e9 de commerce au Chili. Mais la Grande Guerre \u00e9clate et en 1914, le j\u0435une homme est incorpor\u00e9 au 42<sup>e <\/sup>RI, r\u00e9giment de \u00ab\u00a0L\u2019As de carreau\u00a0\u00bb dans la caserne \u00e0 Belfort. Plus tard, dans les ann\u00e9ees 1920, il devient directeur d\u2019une agence de la maison Coty au Br\u00e9sil, une grande soci\u00e9t\u00e9 de parfumerie, puis \u00e0 Paris. Apr\u00e8s le d\u00e9c\u00e8s du propri\u00e9taire Fran\u00e7ois Coty, Armand fondera sa propre maison de cosm\u00e9tiques au d\u00e9but de l\u2019ann\u00e9e 1935 bas\u00e9e \u00e0 Ville- d\u2019Avray en Haute- Sa\u00f4ne. Petijean recherchait un nom pour sa nouvelle entreprise et il avait envisag\u00e9 d\u2019utiliser le nom de son village natal, Saint- Loup. Mais cela ne sonnait pas f\u00e9minin&#8230;Et l\u2019id\u00e9e pour le nom de la marque viendra de celui d\u2019un ch\u00e2teau\u00a0: le ch\u00e2teau de Lancosme dans l\u2019Indre qui va donner <em>Lanc\u00f4me<\/em>. La m\u00eame ann\u00e9e, Armand met sur le march\u00e9 plusieurs cr\u00e9ations et ouvre sa premi\u00e8re boutique Faubourg Saint- Honor\u00e9. Armand est un brillant entrepreneur mais aussi un vrai \u00ab nez \u00bb dans le monde des parfums. Sa soci\u00e9t\u00e9 se d\u00e9veloppe vite et au d\u00e9but des ann\u00e9es 1960 deux usines ouvrent ses portes : une \u00e0 Courbevoie (commune des Hautes- de- Seine, dans la banlieue nord- ouest de Paris) et une \u00e0 Chevilly- Larue (commune du Val- de- Marne). Armand Petitjean \u00e9pouse en 1904 Nelly Everaert en Belgique. Elle lui donne un fils en 1913, qui porte les m\u00eames nom et pr\u00e9nom de son p\u00e8re, l\u2019\u00e9crivain Armand Petitjean. Le fils reprend la soci\u00e9t\u00e9 en 1961 et la revendra \u00e0 la marque l\u2019Or\u00e9al en 1964. Le fondateur de la c\u00e9l\u00e8bre marque fran\u00e7aise <em>Lanc\u00f4me<\/em> d\u00e9c\u00e8de le 28 septembre 1970 \u00e0 Louveciennes dans les Yvelines \u00e0 l\u2019\u00e2ge de 86 ans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armand Auguste Gaston Petitjean est n\u00e9 le 20 mai 1884 \u00e0 Saint- Loup- sur- Semouse en Haute- Sa\u00f4ne, une ville situ\u00e9e \u00e0 proximit\u00e9 du d\u00e9partement des Vosges. Le petit gar\u00e7on est issu d\u2019une dynastie de distillateurs fix\u00e9e \u00e0 Bouligney, un village proche de Saint- Loup. D\u2019abord, Armand travaille comme agent commercial, puis il fond avec &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1088],"tags":[2589,2590,1451,2588,2591,1315],"snipool_ingredient":[],"class_list":["post-9907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interessant","tag-armand-petitjeaun","tag-belfort","tag-france-fr","tag-lancome","tag-parfum","tag-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armand Petitjeaun, le cr\u00e9ateur de la marque Lanc\u00f4me - Snipool<\/title>\n<meta name=\"description\" content=\"Armand Auguste Gaston Petitjean est n\u00e9 le 20 mai 1884 \u00e0 Saint- Loup- sur- Semouse en Haute- Sa\u00f4ne, une ville situ\u00e9e \u00e0 proximit\u00e9 du d\u00e9partement des Vosges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snipool.com\/fr\/armand-petitjeaun-le-createur-de-la-marque-lancome\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armand Petitjeaun, le cr\u00e9ateur de la marque Lanc\u00f4me - 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